Think

Think

Some Notes Worth Keeping

Consumers derive a lot of satisfaction in sharing pain with others.

Predictable talk drivers keep coming up. (figure them out for your business).

Also, if you make it easy, customers will share the love.

Dosbebes.com. Blog.

Digital Stampede, Mass Socialization

1 Think Agility. Sense and respond
2 Twitter propels friction free feedback
3 Rise of third moment of truth (what we express)
4 New marketing: Invitation, Interface and Interaction

Social Media is a loyalty play on steroids.
John@brandautopsy.com

Advertising lies. Proof:  Look at pictures of Arbys and whopper burgers vs the real thing.

20-50% of purchases are influenced by word of mouth

3100 is average life expectancy of small business.

Word of mouth marketing. E^3
1 Experience (give them one)
  Red, Yeller, white (ketchup, mustard, mayo). One way mirror in restaurant. Mighty Fine ( Austin TX). Deliver remarkable experiences.
2 Explanation:  fanatical support promise.
3 Entertaining

Miles Davis (Jazz musician)

October 17, 2010

Any Smart Guy...

Any smart guy can do it and lose money at it.  It's the savvy guy who can do it AND make money at it.

October 17, 2010

How are we doing? REALLY

Tactical (obvious)
---------
Strategic (undercurrent)

Q3 tactical legs
  Sales - rockin
  Delivery - good, but stretched and underpaid
  Capital - Bank good and improving

3 strategic legs
  Strategy: alignment and momentum - good
  Culture: empowered and supportive (venerable), evolving
  Execution: do what u say u will. Efficient and effective

A company is only a group of people. That's it. The rest can be acquired elsewhere.  Richard Branson. Virgin.

Pages

Subscribe to RichardHearn.com - Think