Book

It's a jungle in there. Founder if Rainforest cafe

Only those who will risk going too far can possibly find out how far one can go. T.S. Eliot

Give me a stock clerk with goals and I'll give you a man who will make history. Give me a man with no goals and I'll give you a stock clerk. JC Penney.

Hold fast to dreams
For if dreams die
Life is a broken-winged bird
That cannot fly.
Hold fast to dreams
For when dreams go
Life is a barren field
Frozen with snow.

Poet Langston Hughes

Mojo: Sometimes called "The Zone"

-Identity (who do you think you are?)
-Achievement
-Reputation
-Acceptance

What Matters Most:
-Health
-Wealth
-Happiness
-Relationships
-Meaning

However, our default response in life is "inertia". See TV show inertia. We continue doing what were currently doing.

Leadership is a contact sport

Evaluate tasks / activity on
-Long term benefit vs
-Short term happiness/meaning

Before you say it: ask yourself: "is it worth saying"

Sustaining a brand is dependent upon change.

Value comes in how you address your customers unmet needs.

Plato: necessity is the mother of invention.

What is your favorite show: "the next one"

If your first motivation is to make money you probably won't. It should be to create something greater than you.

Listen to and learn from your customers and you will rarely go wrong.

Do what you live and love what you do.   

People make a decision to be a performer because they like to perform.

"North Star" name of yacht

Make money by selling what people want for less than they, competitors or govt can provide it for.

Vanderbuilt was:
1. Deep knowledge of affairs
2. Willing to face danger
3. A man of his word

Master planner and improviser

The future is made by acts in the present.