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Think

Some Notes Worth Keeping

October 19, 2010

Michael Rubin: banking on Social Media (53rd bank)

Social media Is:
  • Twitter
  • Facebook
  • Blogs
  • Flicker
  • YouTube
  • WikiPedia
  • LinkedIn
  • Foursquare
Online conversations that generate offline actions. It is word of mouth marketing online.

Truths:
  1. customers trust each other they know 1st (social media)
  2. customers trust other customer opinions 2nd (google search)
  3. customers trust brand websites last (for validation)
Branded social media sites are the current wave.

October 19, 2010

Steve Lance: What's Your Big Idea

Steve@psinsights.com

1 Creativity can solve anything
2 Limits create limited creativity (clock Vs wristwatch - don't make the problem too big)
3 there are no bad creatives in any company in the world (only bad environments)

Give every idea a chance to live (like a fine wine). The glue for Post it notes was initially a huge failure.

180 degree exercise: start by coming up with the worst idea first, then turn it into the best. - dolls for boys: action figures

October 19, 2010

Artie Isaac: Improvisational Theatre Techniques Applied to Business

You can learn more about a person in an hour of play than during a lifetime of conversation.  Plato

The Yes deck (Send Artie an email)

"Life is just one big improvisation"

Everybody is into improv. We couldn't Cross the street wout it.

1 rule of improv:  play along. Say "yes"

We are so gifted at saying "No".   Try "why" instead.

Try a conversation without:
  •   No
  •   Not
  •   n't
  •   However
  •   But
  •   Never

Play the "connection" game

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