Brian Solis: Social Media Across Your Organization

TheConversationPrism.com

A Thought: If a conversation takes place online (about you) and your not there to hear it, did it actually happen?

• Companies are implementing social channels, but not planning Social Strategies.
• The SOC in Social is Share Of Conversation
• Build Bridges, not Walls.
• Redtape and politics slow down Social Strategies
• The social consumer is making decisions with or without us.
• Every month 700b minutes are spent on Facebook
• YouTube is the second largest search engine (larger than the rest combined).
• Attention is the new currency of marketing.
• Think about what it takes to get someone to " Stop, Click, Share"
• You must "Engage". Otherwise, you are just noise spikes.
• Each of us individually is being measured by what you share and who you know.
• You Klout score is your social currency online. The FICA of online scores.
• Resonance score. How long did a tweet stay alive (RT).  The best tweets get an hour.
• In the future everybody will be famous for 15 minutes (15 minutes of fame is dead).
• "may i have your intention please..."
• How do you show someone that you actually have something for them?
• People are not going to websites. They are making information come to them
• News no longer breaks, it tweets.

Old Navy's recent FourSquare 20% off campaign (for checking in) generated lots of social discussions. However the physical experience sucked!  None of the store associates knew about it.

EC = MC

• Every Company is a Media Company
• The transformative equation for business

Live by the idea of "Resonance". Keep the message / conversation alive  Resonance requires Relevance. It requires inspiring action.