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Some Notes Worth Keeping

June 16, 2011

Patagonia - Kevin Churchill (The art and science of merchandising)

Patagonia - Kevin Churchill (The art and science of merchandising)

Patagonia Stats:
    •    $400m total.  Wholesaler & Retailer & eRetailer
    •    $85m eRetail

Notes:
    •    Merchants & Merchandisers are stewards of the Brand
    •    Online Merchandising is a business person with an online lens
    •    You can certainly make the merchant smarter with data, but seasoned veterans often abandon data in deference to their gut.
    •    55% art, 45% science (from poll)
    •    Must maintain the emotional connection to customers

June 16, 2011

The Future of eCommerce Technology - Gartner

The Future of eCommerce Technology - Gartner (Gene Alvarez)

Trends:
    •    By 2015, 50% of web sales will be via social presence and mobile apps
    •    By 2014, 60% of eCommerce will address social and mobile
    •    Social media proliferation is being influences by mobile devices
    •    The number of mobile devices has now surpassed the number of toothbrushes

Top eCom Concerns:
    •    How do I get it right?
    •    How do I make money in mobile commerce?
    •    How do I make money with social commerce?

June 15, 2011

Scott Wingo: ChannelAdvisors: How Does Amazon Do It?

Scott Wingo: ChannelAdvisors: How Does Amazon Do It?

Amazon's Flywheel: Growth, surrounded by selection and traffic, driven by lower costs through buying power, driving better customer experience.

Historically, Amazon is a price follower.  Only matching a lower price if they are undercut, and they believe they can make money at it.

    •    Traffic has doubled from 60m to 130m buyers between 2006 and 2010.
    •    Selection has quadrupled from $3b to $12b in selection of products

June 15, 2011

2011 Internet Retailer Conference: Keynote - Christopher Payne - eBay

2011 Internet Retailer Conference: Keynote - Wednesday

http://news.deeprootsmedia.com/2011/ebay-this-is-how-i-shop-shoot/

Trends:

  • Web only eTailers are taking market share.  Up 31% QoQ
  • Consolidation:  Walgreens & Drugstore.com, Nordstrom & Haute, Amazon & Diapers.com/Soap.com, US Autoparts & JC Whitney
  • >50% of every demographic age group shops online each month

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