Tone at the Top: Mark Sarkady

Being weird is not enough. You also have to be useful.

If you inspire people to go beyond their limits, they will move mountains

Good enough isn't good enough. Think training for the Olympics.

4 phase in a healthy culture
 1 define the culture the way you want it to be. Values, behaviors and attributes. (make sure you define values - eg. Respect)
 2 declaring and communicating "this is the way it is going to be". The best way is face to face. How does the company/ET live and not live these values. Cascading communication.
 3 examine behavior and identify gaps.

ID 1 strength for each and how it plays out. Identify one request for growth and why. Start w CEO. Tough on issues, kind on people.

 4 baking them into people, process and systems.

There is a gap between how you perceive ourselves and how others perceive us. Why: difference between origin self and perceived self.

People need to be associated with people.

Try to resolve internal values with customer values

Leaders create a team where there is a sense of fairness and mutual respect.

May you move the world.