Running to the Top: Larry O'Toole

If you pea in your soup, it's bloody hard to get it out!

A few bad apples spoils the lot.

Focus on your culture up front, at hiring.

What is your Harvard stadium???

Identify what makes great associates and hire for it. Test it before you hire them. The test needs to be something that creates camaraderie.

There is a key to Everybody's heart. Find that key for each of your customers.

"It's all about effort"

Stop thinking about the money and think about the people. Put out a great service / product.

Watch for the "big fish syndrome". People who are big fish in a small company that don't grow as fast as the company and cause havoc.