Delivering Happiness: Zappos -- a path to profits, passion and purpose

Think

Some Notes Worth Keeping

Theres a difference between knowing the path and walking the path.

Rebelling against what is expected

Envision, create and believe in your own universe.  

Packards Law: a great company is more likely to die of indigestion of too much opportunity rather than starvation of too little.

The universe will test your commitment and passion.

Crown Brand: execution. Transformation. Culture.

Ur culture is ur brand.

Define core values. Formalized defn of culture.   Hire and fire on them. The test.

Things are never as bad or as good as they seem.

Be passionate, tell personal stories, be real

Profits, Passion and Purpose.

Jeff Bezos
  Obsess over customers over everything else

  Invent vs either or thinking. Invent on behalf of customers. Customers don't always know what they want.

  Think long term.

  It is always day 1!

"What is your goal in life:  Why? Why? Why? Why?". Happiness is the end answer.

Brand Promise: what is it?

Study the science of "Happiness".
1. Perceived control
2. Perceived progress
3. Connectedness
4. Vision/Purpose

Types of Happiness:
   Pleasure- short term
   Passion - state of flow
   Higher Purpose -

"Changing the world, one company at a time"