A Company's Objective

Mission: "To Endure and Grow"

Strategy: "Adapt and Execute"

Vision:  "Build a great, lasting institution that creates opportunities for people through growth"

Values:  Page 371 (The Origin of Wealth)

Corporate Objectives

2-3 Year Strategic Objectives

AIPs

Metrics

Responsibilities

Profit:  "Profit is like oxygen, food, water, and blood for the body; they are not the point of life, but without them, there is no life"