October 15, 2010
Keith McFarland to Consult with Crown: 3/26/2010
The information management industry is in a cycle of disruptive innovation. The rapid adoption of collaborative frameworks and increasing usage of the Internet as a vehicle to reach and interact with customers is changing the game. We intend to capitalize on the macro dynamics to take our business to the next level and you will all be involved in the process of determining our go forward strategy. We have engaged two well-respected consultants to provide guidance to us as we navigate through the disruptive change.
During 2009 we engaged Tom Searcy to work with us to leverage his “Whale Hunting” team based methodology for identifying and closing multi million dollar deals. The entire sales team has invested a considerable amount of time in this exercise and we recently experienced our first win with the closing of the $2.5M ST Ericsson outsourcing deal. That is the first of many whale size deals we will close. Tom is continuing to provide guidance and direction to the team during 2010.
Recently, we engaged Keith McFarland, author of “The Breakthrough Company” and “Bounce” to help us refine our strategy to catapult Crown Partners to the next level. In May we will begin our work with Keith.
Initially, we will involve individuals at various levels of the organization in a 3-day RED (Rapid Enterprise Development) session with Keith. The session is designed to tap the insights of a broad cross-section of individuals in the company with the purpose of building a dynamic strategic model. In a perfect world we would have all of you participate in the sessions with Keith McFarland. However, we are limited in the number of participants and also need to ensure we are still running our business during these sessions. We intend to continue using Keith’s methodology for continuous 90 day cycle strategy development and refinement so those who are not participating in the upcoming RED session may be involved in future sessions.
Those of you not involved directly in the 3-day program will be engaged as we move the strategy forward. Those of you attending will have responsibilities to represent the views of your teams and co-workers. Participants will be notified via email.
Please download Keith’s book “The Breakthrough Company” to your Kindle, expense the cost and read the book prior to Mid- May.
I will provide updates during the next couple of months as we move forward with Tom and Keith.
If you have any questions or suggestions, please give me a call or shoot me an email.
Richard
"If one advances confidently in the direction of his dreams, and endeavors to live the life which he had imagined, he will meet with a success unexpected in common hours".
-- Henry David Thoreau
During 2009 we engaged Tom Searcy to work with us to leverage his “Whale Hunting” team based methodology for identifying and closing multi million dollar deals. The entire sales team has invested a considerable amount of time in this exercise and we recently experienced our first win with the closing of the $2.5M ST Ericsson outsourcing deal. That is the first of many whale size deals we will close. Tom is continuing to provide guidance and direction to the team during 2010.
Recently, we engaged Keith McFarland, author of “The Breakthrough Company” and “Bounce” to help us refine our strategy to catapult Crown Partners to the next level. In May we will begin our work with Keith.
Initially, we will involve individuals at various levels of the organization in a 3-day RED (Rapid Enterprise Development) session with Keith. The session is designed to tap the insights of a broad cross-section of individuals in the company with the purpose of building a dynamic strategic model. In a perfect world we would have all of you participate in the sessions with Keith McFarland. However, we are limited in the number of participants and also need to ensure we are still running our business during these sessions. We intend to continue using Keith’s methodology for continuous 90 day cycle strategy development and refinement so those who are not participating in the upcoming RED session may be involved in future sessions.
Those of you not involved directly in the 3-day program will be engaged as we move the strategy forward. Those of you attending will have responsibilities to represent the views of your teams and co-workers. Participants will be notified via email.
Please download Keith’s book “The Breakthrough Company” to your Kindle, expense the cost and read the book prior to Mid- May.
I will provide updates during the next couple of months as we move forward with Tom and Keith.
If you have any questions or suggestions, please give me a call or shoot me an email.
Richard
"If one advances confidently in the direction of his dreams, and endeavors to live the life which he had imagined, he will meet with a success unexpected in common hours".
-- Henry David Thoreau