November 15, 2011
Closing the Communication Gap Between Each Customer Visit
I've written another article for Independent Retailer. This time I'm focusing on closing the communication gap between each customer visit.
Among those of us who serve and cater to customers, it seems a basic universal truth that we want to maintain steady and loyal relationships in order to drive more sales. This fact also drives fairly consistent confusion as to what to do and how to do it. The question, “what?” usually results in a disparate list of marketing tactics, such as promotions, discounts, limited-time offers, and so forth. The question, “how?” is usually answered with different communication channels: email, advertising, special events, social media, mobile, etc.
The answer to all of the above, of course, is “Yes,” or rather, “Yes, but…”
Read the full article at: Independent Retailer
Crown Partners CEO Richard Hearn’s career trajectory captures his commitment to redefining the way companies do business. Hearn launched and built Crown Partners on the idea that technology and marketing can work together to create transformational solutions. In the ten years since he co-founded Crown Partners, Hearn has led the company to success year after year with its commitment to creating rapid, transformative growth for clients through digital eBusiness solutions.