September 30, 2011
Utilizing Your CMS to Create Unlimited Shelf Space
This is my first article for Independent Retailer. In this article, I'm focusing on utilizing your CMS to create unlimited shelf space.
While independent retailers have fallen victim to market forces, taxing distributor demands, and pressure from big box and online retailers in the past, today’s savvier store owners are taking advantage of new technologies to both masquerade as their larger counterparts (operationally), and innovate in those areas where they can simply outdo them (customer experience, personalization, and general business turnaround times). And somewhere in between, they’re strategically riding the coat tails of larger retailers who have done all the heavy lifting, so they don’t have to.
Following are a few of the steps that will help preserve your key differentiators in a constantly changing and often unpredictable marketplace:
- Make a wise CMS decision based on your unique needs and offerings.
- Use the Web in your store to sell beyond what’s on the rack.
- Beat the big guys to mobile.
- Outserve customers on your own site, making it more desirable for them to shop with you directly
Read more at the Independent Retailer.